On 4 February 2020, Mole Valley District Council’s (MVDC) Cabinet will consider a report recommending a publicity campaign aimed at discouraging drivers from dropping litter onto road verges.
The ‘Only Losers Litter’ campaign would warn litterers that they could face a fine of up to £100 if they are caught in the act. In a play on the word ‘loser’, publicity would feature a driver throwing £10 notes out of their car as they would litter.
Signs would be placed on roads in the district, and the campaign’s messages will be publicised on digital channels including MVDC’s social media platforms and website. MVDC would also seek coverage in the local media and run an advertising campaign on local radio.
The facility to report littering online at www.molevalley.gov.uk/JET will be heavily publicised.
Councillor Claire Malcomson, Cabinet Member for the Environment, said: “Our message is clear: we don’t tolerate this anti-social behaviour, and those caught will be fined. Littering on road verges is a blight on Mole Valley’s natural environment, and empty cans and bottles can trap small mammals and kill them. We hope that the idea of losing money will deter people from becoming a loser that litters.”
The campaign would run in March.